THE CHALLENGE
As BMWs lead experiential agency we were set with a clear task to deliver a brand experience to promote BMWi.
We saw this as an opportunity to partner with National Trust and launched a experiential campaign themed 'Create with Nature' to showcase and sustainable ethos of the BMW i3.
Create with Nature toured across 10 National Trust places where visitors could take a test drive in the new BMW i3 alongside a series of hands-on workshops demonstrating how to make beautiful objects out of sustainable and natural materials.
‘Create with Nature’ activated 20 live days across 10 National Trust places, planting 1,935 terrariums and 601 flower frames, and also hauled in 4 industry awards for creative experiential.
