Brave ideas change the world.
Creating impactful experiences for brands that have the power to wow people. I am passionate about ideas with a bold vision that challenge the status quo and have the power to change how we see the world. I feel very fortunate to work in a creative industry where I get to do this on a daily basis, challenge and improve myself and get inspired and driven by so many like-minded individuals.
Since starting my career in a small design agency in Austria, my 13+ years in the industry have seen me grow from a Designer to Art Director and Creative Director.
Having led and mentored creative teams and designers, I am always for the lookout on ways to improve team work and collaboration. I am passionate about impactful strategic thinking to create ideas backed by a solid theory and aesthetics that are big enough to span across all channels.
My background extends multiple sectors and over the years I've covered quite a bit, from experiential, to direct, digital, social or integrated and I consider myself a through-the-line thinker who always strives to connect the dots.
In the long list of what I am interested in you will find anything that involves creativity – from cooking to painting, playing the piano or observing and learning from different cultures around the world.
I believe that creativity does not work linear, which is why I regularly try to refuel my inspiration through travels, passion projects or short sabbaticals. Even though this approach might seem controversial at first, it helped me greatly to keep my thinking fresh and refuel my source of creativity with plenty of new and vivid ideas.
One of my recent adventures included a sabbatical to travel through South- and Central America with just a backpack and a one way ticket – almost following Che Guevaras motorcycle diaries, just without the bike and a slightly more modest plan to come back and conquer the world through compelling storytelling.